Sustainability Marketing

Course: Sustainability Marketing | OnCourse UB

• Lection 1
  • Select activity The External Context

    The External Context

  • Select activity Overview, Learning Outcomes and Structure of the L...

    Overview, Learning Outcomes and Structure of the Lesson

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  • Select activity Marketing Within Its Social Context

    Marketing Within Its Social Context

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  • Select activity K2L1 Marketing Within Its Social Context

    

    K2L1 Marketing Within Its Social Context Interactive Content
  • Select activity Antecedents of Sustainability Marketing

    Antecedents of Sustainability Marketing

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  • Select activity K2L1 Antecedents of Sustainability Marketing

    

    K2L1 Antecedents of Sustainability Marketing Interactive Content
  • Select activity Elements of Sustainability MarketingIn the followi...

    Elements of Sustainability Marketing

    In the following video, we will look at what sustainability marketing tries to do in more detail:

    
    

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  • Select activity K2L1 Elements of Sustainability Marketing

    

    K2L1 Elements of Sustainability Marketing Interactive Content
  • Select activity A Global Context

    A Global Context

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  • Select activity Review and Discussion QuestionsWhy might societal ...

    Review and Discussion Questions

    1. Why might societal goals be more difficult for marketers to define than consumer goals?
    2. How is sustainability marketing different to societal marketing and social marketing?
    3. If there are different conceptions of sustainability in different countries, what are the implications for sustainability marketers?

  • Select activity Literature and ReferencesBelz, F.M., Peattie, K. (...

    Literature and References

    Belz, F.M., Peattie, K. (2012): Sustainability Marketing: A Global Perspective, 2. Ed., Chichester: Wiley, p. 21-48. 

    Peattie, K. (2001): Towards Sustainability – The Third Age of Green Marketing, Marketing Review, 2(2), p. 131-148.
    It traces the evolution of marketing across the different eras in which it has tried to address sustainability issues. 

    The Hague Centre for Strategic Studies & TNO (2011): Sustainability in a Multipolar World, http://www.hcss.nl/reports/sustainability-in-a-multipolar/world/61/.